Anderson INK Marketing Communications is a full-service public relations, advertising, marketing and promotional agency specializing in the motorsports industry. Anderson INK is located in Charlotte, N.C. with plans to create a satellite office in Indianapolis.

We believe in creating a truly effective communication program that addresses a client’s individual needs. We find value by partnering with our clients and delivering in a timely manner.

The goal of a marketing and promotional program is multi-faceted and as individual as each client. We believe in researching a client’s needs and addressing those needs with scalable and effectual solutions.

Justin Anderson founded Anderson INK in 2003 after a career which included stints as a journalist, copywriter, and a production manager.

Anderson cut his teeth in advertising at Carolina Power & Light (now Progress Energy), working as the public utilities’ primary copywriter in its internal creative services department. Anderson joined GHR Advertising in 1999 as the agency’s traffic and production coordinator, as well as a part-time copywriter. There he managed all aspects of GHR’s workflow, as well as managing all vendors, including print, web and photographers. Anderson joined National Speed Sport News in 2000 as a general staff writer and racing journalist. Working under the legendary Dean of Motorsports Journalism Chris Economaki, Anderson traveled the country, covering races for “America’s Weekly Motorsports Authority,” writing about all forms of auto racing from NASCAR to sprint cars, sports cars, as well as local short track events.

Anderson brings nearly 10 years of experience in motorsports and advertising to every Anderson INK project. Anderson guides every step of the process, from concept to production.